What Should Packaging Do For You?
Promote & Sell
Packaging should help entice consumers to purchase your product. It should be attractive, well made, and consistent in shape and color.
Contain
Simply put, this is the main function of packaging.
A package allows a measurable amount of product to be packed, stored, and moved for convenience.
Preserve
Packaging can preserve the shelf-life of your product by helping control elements that can cause damage. Oxygen, moisture, and light, can affect the flavor and freshness.
Protect
Flexible packaging offers layers of protection from outside elements such as varying temperatures, infestation, and the rigors of the distribution channel.
