What you need to know about how to choose coffee packaging

Packaging is an essential process in your coffee business. It grabs the attention of your potential customers and ensures the freshness of your coffee on the shelf. After you've struggled to find the right beans and the right supplier, you don't want to make common mistakes when choosing a package. This is why you need to be very purposeful when designing your packaging and choosing the right packaging supplier.

Of course, packaging is more than the attractive appearance of the bag, there are several factors to consider when packaging coffee. From the filling process, the size and scale of your business, to the preferences of your customers, you must give your coffee packaging the attention it deserves.

Here's everything you need to know so you can get it right when it comes to coffee packaging. Let's jump right in!

Choose the right bag configuration

Coffee packaging comes in all types of bags - from classic square bottom bags, to 3 side seal bags, to side-gusset coffee bags.

You'll need to carefully pick the right bag for your coffee, so let's look at the pros and cons of each.

Carefully design your packaging

The coffee market is very competitive. Your packaging needs to stand out on the shelf. Also, it needs to be interesting and compelling enough for shoppers to pick it out from the many products.

You should define your brand guidelines based on how you want customers to feel and think about your coffee. Even the color you choose can have a strong impact on what consumers think when they see your bag for the first time. But don't overcomplicate your packaging. You need to clearly identify the most important elements such as the name of your coffee, where the coffee comes from, flavor/roast, and size.

Your coffee can really stand out if you choose a fun font, creative image or pattern, and call out any awards your coffee has won or showcase your brand values.

Consider Unique Packaging Materials

Every business wants to be unique and stand out from the competition. When it comes to the coffee industry, you need to cater to a certain niche with tailor-made packaging. Therefore, you can stay ahead of your competitors by making sure your brand stands out.

We recommend that you consider compostable packaging as it is a biodegradable method that is environmentally friendly. In this way, you will embrace the "go green" initiative and thus have a competitive advantage. You might also consider bourbon and whiskey-infused coffee, the latest trend in flavored coffee.

You just have to stand out! Even with packaging that aligns with the culture and lifestyle of local consumers.

Consider labelling requirements

You also need to consider the labelling requirements for coffee packaging. Of course, many products have common labeling requirements, but you shouldn't be blind to specific labeling requirements for coffee packaging. To name a few, some basic labels for coffee packaging may include:

• Ingredient list

• net weight

• Nutritional Information

• Recommended Logos/Graphics

• Warning / Advisory Statement

Be consistent with your packaging style

When it comes to packaging, you need to be consistent with your packaging format and style. Choose a core differentiator that will enable your customers to differentiate your coffee from your competitors and build trust with your brand.

For example, you can establish yourself as a nonprofit focused on delivering better products to the public. Having consistency in your coffee packaging model will differentiate you from your main competitors and ensure your advantage in the eyes of consumers.

Choose your niche and excel at it

You need to choose a niche to focus on your brand and build your company. For example, you can choose a certain demographic group, such as an age group or coffee specialty, and focus more on it. From there, you can talk to your packaging supplier to customize your coffee packaging based on your niche or brand focus.

At Foraypack, we specialize in flexible barrier packaging, and we do it very well. You can also choose your coffee niche and take advantage of it.

Packaging Options/Features

You also need to pay attention to the characteristics of the coffee packaging. Depending on the freshness, shipping, storage, and sales environment, you should get the most convenient bag for your coffee.

For example, the popular Tin-tie is a great option, especially for locking in the natural flavors of coffee. Plus, the reclosable zipper is a great option, not only for easy opening, but for keeping it fresh while drinking.

Create a foundation bag and develop

Having a base bag is very important for marketing your coffee products and creating brand awareness. Once you've identified your best-selling coffee, you can print these specific bags ahead of time for even greater bang for your buck.

Use These Tips to Succeed in the Coffee Sales Market

The next time you're in the market for a coffee package, you can always refer to these factors for great packaging. The right packaging will capture the attention of customers and subsequently turn them into loyal customers. So, build it and they will come!

At Foraypack, we provide businesses with fast custom bags that align with your corporate culture, products and most importantly, your customers. You can contact us with questions about coffee bag designs and custom printing options. If you need to know more, contact us for instant pricing.